The white-label immersive experience platform

01 Explore02 Engage03 Connect

Create the experience. Capture the customer. Keep the connection.

Launch fully branded immersive 360° experiences combining white-label applications, physical VR Cardboards, interactive content, QR campaigns, analytics, lead generation and continuous customer engagement, all from one enterprise platform.

Build your immersive platform
See how it works
  1. Cardboard
  2. Scan
  3. White-label app
  4. 360° experience
  5. Customer data
  6. Re-engagement
Enterprise readyMulti-tenantWhite-labeliOS · Android · Web
Luxury residence · 360°

01 · About

We turn an inexpensive giveaway into a lasting customer relationship.

ImmerseReality is a low-cost, multi-tenant, white-label immersive marketing platform. It lets companies, agencies and solution providers launch their own fully branded VR and 360° customer-experience ecosystems, without developing proprietary technology.

Immersive content hosting, native iOS and Android applications, customer engagement, analytics, lead generation and physical branded VR Cardboards sit in one scalable SaaS platform.

  • End to end

    Content hosting, branded apps, physical viewers, analytics and customer communication under one roof.

  • White-label by default

    Each tenant presents a completely independent brand, its own logo, colours and store presence.

  • Built to be handed out

    A branded Cardboard costs a fraction of a conventional acquisition campaign and opens an app, not a drawer.

  • A channel, not a video

    Every scan creates a communication channel the business can use again and again.

Explore · Engage · Connect

05 · The customer journey

From a folded piece of card to a converted customer.

The same eight steps run behind every deployment. The first three are physical. The remaining five are where the platform earns its keep.

  1. 01

    Physical Cardboard

    A branded viewer is handed out, posted or packed into a brochure.

  2. 02

    QR / App

    One scan opens the tenant's own app, no search, no friction.

  3. 03

    Immersive Experience

    The customer steps inside the property, vehicle, venue or destination.

  4. 04

    Lead

    Registration turns an anonymous scan into a named prospect.

  5. 05

    Customer Data

    Behaviour, content preference and campaign source are recorded.

  6. 06

    Notifications

    Push messages carry new content, launches, events and offers.

  7. 07

    Re-engagement

    The customer returns to the app, this time already known.

  8. 08

    Conversion

    Enquiry, booking, viewing, test drive, sale.

Physical Digital

Physical → digital, owned, measured, repeatable

06 · Platform at a glance

One platform. Any number of brands.

Behind the individual branded apps sits the ImmerseReality Cloud Platform, where every tenant runs its own ecosystem from a central back office.

QR management

Dedicated codes for products, campaigns and locations, re-pointable without reprinting.

Interactive hotspots

Information, media, links and calls-to-action placed inside the 360° scene.

360° content

Upload, tag, organise and publish 360° photo and video into a tenant library.

Native apps

Fully branded iOS and Android applications under the tenant's own store presence.

Analytics & KPIs

Sessions, scans, content performance and campaign engagement in one dashboard.

CRM & push

Customer records, segmentation and push notifications that bring people back.

Lead generation

Registration and enquiry capture tied to the content that produced it.

Licence management

Product licences bound to a physical item and virtual view-only licences, in one view.

Tenant administration

User management, permissions and configuration for each brand.

Coming Q4 2026

AI customer-journey analytics

Planned for Q4 2026 and currently in development. RFID and Wi-Fi location signals will follow the customer beyond the scan, where they travelled, what they stopped at, and trigger an offer while they are still standing there. See the concept dashboard.

Coming Q4 2026

AI Guide

A conversational guide inside the tenant's own experience: the customer asks about what they are looking at, talks through promotions and bookings, and a qualified enquiry is handed straight back to the tenant.

The ecosystem

One platform, everywhere the customer meets your brand.

Branded viewers and printed sleeves in the customer's hands, native apps on their phone, and a cloud back office where the content, the codes and the numbers are managed.

ImmerseReality ecosystem: analytics dashboard on desktop, content upload on tablet, branded Cardboard viewer, app card and printed sleeve.

Cardboards

A giveaway that opens an app, not a drawer.

The branded Cardboard viewer is a physical brand touchpoint with a job to do. It carries your logo and your printed QR code, and it can be packaged with SIM cards, vouchers, QR codes, promotional cards, invitations, membership offers or product information.

Hand it out at an exhibition, post it to a shortlist, include it with a delivery. When it is unfolded and scanned, your app is installed and the channel is open.

Assembled branded ImmerseReality cardboard VR viewer with twin lenses, the iR logo and a Scan to Explore QR code.
Branded viewer · illustrative

Multi-tenancy

Built for tenants, not just customers.

Every tenant runs inside ImmerseReality infrastructure but presents a completely independent brand: own logo, own colours, own App Store and Google Play listings, own content library and own customer experience. Nothing in the product tells your customer whose platform it is.

Agencies and solution providers can run several tenants side by side, each isolated with its own users, content and analytics.

Brand-swap demo · mock tenants

9:41100%
Harbour 360harbour-estates.app
360° · Featured

Quayside penthouse walkthrough

12 rooms · 8 hotspots · 4K

Marina two-bedAvailable now
Dockyard loftsOff plan · 2027
Enter the penthouse
ExploreSavedBookProfile

12 · Industries

Same platform. Very different rooms.

The model suits any organisation where seeing the thing changes the decision, and where the follow-up matters as much as the first look.

Get started

Let's build your pilot.

Every deployment starts with a conversation. Whether you are a single company or an agency planning to run several client brands, we will scope a pilot that fits the campaign and the budget.