ImmerseReality

The platform

One platform. Any number of brands.

ImmerseReality is built as a stack: branded applications on the surface, immersive content underneath, engagement tools around it and data running through all of it. Each tenant operates its own brand, content library and audience inside the same infrastructure.

In practice

Branded app, immersive scene, back office.

The same content moves from the editor to the customer's phone: a 360° tour with interactive hotspots inside a fully branded application, managed from one console.

ImmerseReality branded app: a 360° tour with an interactive hotspot on phone, the content library, the back-office editor on laptop and a branded Cardboard viewer.

10 · White-label applications

Your brand. Your app. Your customer relationship.

Every tenant receives a fully customised mobile application carrying its own corporate identity. Customers never encounter the platform behind it: company logo, brand colours, a custom App Store listing, an individual content library, a direct customer relationship and its own push and CRM data.

Each tenant operates inside the ImmerseReality infrastructure while presenting a completely independent brand — its own workspace, users, content, analytics and store presence. The result is the appearance and the functionality of a proprietary immersive platform, without the cost, the development team or the maintenance burden of building one.

Harbour Estates

Harbour 360

Featured experience

Quayside penthouse

Enter experience

Northline Motors

Northline Drive

Featured experience

Inside the EX-7

Enter experience

Visit Coastland

Coastland VR

Featured experience

Sunrise, north cliffs

Enter experience

06 · 360° content

360° content management.

Upload, tag, organise and publish 360° photo and video into a tenant library, then assign each scene to the campaign, product or location it belongs to.

  1. 01

    Upload

    Bring 360° photography and video into the tenant library from one console.

  2. 02

    Organise

    Group scenes into collections, tag them and control what is published.

  3. 03

    Publish

    Push content live to the branded apps without a new release.

  4. 04

    Assign

    Attach content to a campaign, a product or a physical location.

09 · Interactive hotspots

Turn a 360° video into something the customer can act on.

Any immersive scene can be enriched with interactive hotspots placed directly into the environment through the back office. No development. No coding.

Hotspot

Select one of the three points in the scene to open its panel.

  • Information

    Specifications, pricing, floor area, availability — surfaced at the point of interest.

  • Media

    Additional video, imagery or documents opened without leaving the experience.

  • Links

    A route through to a booking page, configurator, listing or enquiry form.

  • Calls-to-action

    Advertising placements and promotions that turn an experience into a touchpoint.

Engage. Interact. Convert.

08 · QR-code management

Print it once. Change it forever.

Dedicated QR codes are generated for products, campaigns or locations in one click. Every scan opens the correct content inside the tenant's app and reports back through the dashboard.

Printed once

What the customer holds

  • A code on a window card, brochure, Cardboard, poster or stand.
  • Printed, shipped, distributed — then fixed in the physical world.

Re-pointed anytime

What the tenant controls

  • The same code can be activated, paused or re-assigned to a new campaign.
  • Or pointed at new content — no reprint, no reissue, no lost material.

One printed asset · unlimited campaigns behind it

04 · Data

Analytics & KPIs.

Scans, sessions, content performance and campaign reporting, per tenant. The dashboard below uses invented figures purely to show the shape of the reporting.

Sample data

Sessions over time

Content performance

Scans by campaign

Scans

4,000

Sessions

17,570

Avg. session

3m 12s

Leads captured

612

Coming Q1 2027

AI customer-journey analytics

The platform will analyse the full path automatically: Cardboard scan, app install, session, lead and conversion, stitched together as one journey per customer.

It will identify which content and which campaigns move customers forward, and where journeys stall, so tenants will see the step that costs them the most.

It will also suggest re-engagement timing, indicating when a push notification is likely to bring a given audience back into an experience.

This capability is in development and planned for Q1 2027. If it matters to your roadmap, register your interest and we will keep you posted.

CRM & push

Push notifications & CRM.

Customer records, segmentation and push notifications that bring people back. Push messages carry new content, launches, events and offers, and the customer returns to the app — this time already known.

  1. Step 1

    Session

    A prospect explores a 360° tour inside your branded app.

  2. Step 2

    Contact

    Interest becomes a contact record in your tenant CRM.

  3. Step 3

    Notification

    A new property matching their interest triggers a push message.

  4. Step 4

    Return

    The message opens straight into the new immersive property tour.

07 · Cloud back office

Manage. Analyse. Optimise.

The dashboard is the central hub for every part of a tenant's immersive platform — content, users, QR codes and branded applications from one interface. Integrated analytics show which experiences hold attention and which campaigns produce leads.

  • Content library

    Upload, edit and organise 360° content.

  • User management

    Admin roles, permissions and audit trail per tenant.

  • Analytics & KPIs

    Views, scans, session length, campaigns.

  • Customer comms

    CRM records, segments and push campaigns.

  • Advertising & CTAs

    Promotional placements inside the experience.

  • Branding & tenants

    App configuration and permissions per brand.

Get started

Let's build your pilot.

Every deployment starts with a conversation. Whether you are a single company or an agency planning to run several client brands, we will scope a pilot that fits the campaign and the budget.

Book a demoTalk to us about becoming a tenant